From Toys to Triumph: How Great Little Trading Company (GLTC) Achieved 120% Sales Growth with a Shopify Plus Migration

Great Little Trading Company (GLTC), a UK-based retailer specializing in high-quality toys and upscale family furnishings, has become a beloved brand for discerning parents seeking unique and timeless pieces for their children and homes. But behind their success lies a story of strategic platform migration that transformed their online presence and fueled their growth. This case study delves into GLTC's journey, highlighting their challenges, the migration process, and the remarkable 120% sales increase they achieved.

GLTC: A Legacy of Quality and Style

Founded in 1997, GLTC has built a reputation for offering curated collections of toys and homeware that are both stylish and durable. Their commitment to exceptional customer service and a carefully chosen selection of products has solidified their place as a leading online retailer in their niche. However, as their business grew, they faced limitations with their existing ecommerce platform that hampered their ability to scale and innovate.

Image from GLTC

Challenges Before the Migration: A Platform That Couldn't Keep Up

GLTC's previous platform, while functional, lacked the features and flexibility needed to support their ambitious growth plans. They encountered several challenges:

● Reduced CostsLimited Control and Customization: The platform's inflexible structure and outdated functionality hindered their ability to implement desired changes quickly. This restricted their agility in responding to market trends and customer demands. They felt like they were constantly playing catch-up with their competitors. Read more about platform limitations here.

● Lack of Essential Features: Crucial features like A/B testing, product sets, guest checkouts, third-party payments, and sale notifications were unavailable, hindering their ability to provide a seamless and engaging shopping experience. This meant they were missing out on opportunities to optimize their website and convert more customers. Learn more about essential features here.

● Scalability Constraints: The platform's limitations hindered their ability to handle increased traffic and sales volume, impacting their ability to expand their business and reach new markets. They were constantly worried about their website crashing during peak seasons or promotional periods. Explore scalability challenges here.

The Migration Journey: A Leap of Faith

Recognizing the need for a more robust and flexible platform, GLTC embarked on a comprehensive Shopify Plus migration journey. This wasn't just a technical upgrade; it was a strategic decision to unlock their full potential.

● Platform Selection: After careful research and consideration, GLTC chose Shopify Plus for its powerful features, scalability, and user-friendly interface. They were impressed by the platform's ability to meet their current and future needs, including international expansion. Shopify Plus felt like the perfect partner for their ambitious growth plans. Read more about platform selection here.

● Partner Selection: GLTC understood the complexity of the migration and sought a Shopify Plus migration agency with expertise in handling large-scale projects. They chose Under Waterpistol (UWP), a London-based agency with a proven track record of successful Shopify Plus migrations. They were confident that UWP had the experience and expertise to guide them through the process. Learn more about partner selection here.

● UX and Design: GLTC prioritized a user-centric approach, conducting a comprehensive UX audit to identify areas for improvement. They collaborated with UWP to create a clean and intuitive website design that enhanced navigation and customer experience. They wanted to create a website that was as delightful to use as their products were to own. Explore UX and design considerations here.

● SEO Optimization: To ensure a seamless transition and maintain organic traffic, GLTC focused on optimizing their SEO during the migration. This involved product page optimization, URL redirects, and ongoing monitoring to address any issues. They knew that a strong SEO strategy was essential for continued visibility and growth. Learn more about SEO optimization during migration here.

Benefits and Outcomes: A 120% Growth Story

The Shopify Plus migration yielded significant benefits for GLTC, leading to substantial growth and improved performance.

● Increased Sales: GLTC experienced a remarkable 120% increase in online sales following the migration. This growth was attributed to the improved customer experience, enhanced functionality, and increased scalability of the Shopify Plus platform. They were thrilled to see their sales numbers skyrocket, exceeding their initial expectations. Read more about increased sales here.

● Improved Conversion Rates: The migration resulted in a 200% uplift in conversion rates, demonstrating the positive impact of the new platform on customer engagement and purchase decisions. Their website was now more effective at turning browsers into buyers. Learn more about improved conversion rates here.

● Enhanced Customer Experience: The new website's intuitive design, improved navigation, and access to essential features like A/B testing and guest checkouts significantly enhanced the overall shopping experience for customers. They received positive feedback from customers who found the new website easier to use and navigate. Explore enhanced customer experience here.

● Scalability and Growth: Shopify Plus provided the necessary infrastructure and tools to handle increased traffic and sales volume, allowing GLTC to expand their business and reach new markets without technical limitations. They were no longer limited by their platform and could confidently pursue their growth goals. Read more about scalability and growth here.

● Reduced Costs: The migration also resulted in cost savings through reduced transaction fees and improved efficiency in managing their online store. They were able to streamline their operations and reduce their overall costs. Learn more about reduced costs here.

A New Chapter of Growth

GLTC's success story is a testament to the transformative power of a well-executed Shopify Plus migration. By addressing their challenges, leveraging the platform's capabilities, and partnering with the right agency, they achieved significant growth, improved customer experience, and unlocked new possibilities for their business. Their journey demonstrates that a strategic migration can be the catalyst for unlocking a company's full potential.

Transcosmos Asia Philippines understands the complexities of ecommerce platform migration and the potential benefits it can bring. Our team of expert Shopify Plus migration specialists can guide you through every step of the process, from platform selection and data migration to design and development. We are committed to providing a seamless and successful migration experience, enabling you to achieve your business goals and drive growth. We believe in the power of strategic partnerships and are dedicated to helping businesses like yours achieve their full potential.